13 Proven Ways to Make Money on TikTok in 2025: Complete Guide for Beginners
Tiktok is expected to reach 113 million active users in the United States alone in 2025. This explosive growth makes it one of the best platforms for content creators looking to earn money online. Whether you're new to TikTok or already posting videos, there are many ways to monetize your TikTok account and turn your content into income.
From the Creator Rewards Program to TikTok Shop, this platform offers more tools than ever to help creators get paid. If you're serious about growing your account and making money, this guide will show you the top 13 proven ways to earn on TikTok in 2025.
Understanding TikTok's Monetization Options in 2025
TikTok is more than just a place for viral videos—it's now a powerful tool for earning money. As of 2025, TikTok has over 1.5 billion users worldwide, with a high engagement rate that outperforms most other platforms. This makes it ideal for influencers, small business owners, and digital creators to make a steady income.
Whether you're using affiliate marketing, brand sponsorships, live streaming, or product sales, TikTok offers multiple revenue streams. If you can build a loyal audience, there's no limit to how much you can earn.
TikTok User Stats You Need to Know (2024–2025)
Understanding TikTok's growth can help you see its full money-making potential:
- 113 million active users in the U.S. by 2025
- Ranked as the 6th most-used social media platform
- Over 3 billion total downloads
- 50 million daily users as of 2024
With numbers like these, TikTok is quickly becoming a must-use platform for anyone looking to make money on social media.
TikTok Growth & Earning Potential in 2025
TikTok's rapid growth in 2025 is creating huge opportunities for creators to turn their content into income. Whether you're a micro-influencer or already have a large following, there are many ways to earn on TikTok today.
How Much Can You Earn on TikTok in 2025?
- Creators with large audiences can earn up to $80,000 from brand deals
- Those with 10,000 to 50,000 followers typically earn $500 to $1,500 per sponsored post
- Top live streamers make $200 to $500 per session
- Popular influencers can charge $5,000 to $10,000 for a single sponsored video
As TikTok expands its monetization features, more creators are exploring income streams like affiliate marketing, TikTok Shop, and paid shoutouts.
Basic Monetization Requirements on TikTok (2025)
Before you can start earning, you must meet a few minimum eligibility requirements:
- Age: You must be 18 years or older
- Followers: You need at least 10,000 real followers
- Views: Your videos must have 100,000+ views in the last 30 days
- Earnings: You can earn $4 to $8 per 1,000 qualified views through the TikTok Creator Rewards Program
These are the basic conditions to join TikTok's monetization programs. Meeting them opens the door to multiple income opportunities.
How to Make Extra Money on TikTok in 2025
There are now more ways than ever to earn on TikTok. Here are some of the best methods for increasing your income:
1. Join the TikTok Creator Rewards Program
The Creator Rewards Program is designed to reward creators for original, high-quality videos. To qualify, you need:
- Be at least 18 years old
- Have 10,000 followers
- Gain 100,000 video views in the past 30 days
The new rewards system offers higher payouts than the previous Creator Fund:
- Between $0.40 to $1.00 per 1,000 views
- Payment is based on qualified views from the "For You" page
While the rate may seem small, it adds up quickly—especially for creators posting consistently high-quality content.
Content Guidelines for Earning Rewards
Not all videos are eligible. To maximize your earnings, make sure your content meets the following criteria:
- Videos must be original and at least 1 minute long
- They need to generate 1,000+ views on the For You feed
- Sponsored, stitched, or reused content is not eligible
The goal is to reward creators who post unique and engaging content that performs well organically.
"The new TikTok Creator Rewards Program has been a game-changer for many business owners. Their earnings have more than tripled, letting them invest more in higher-quality videos according to statista.com"
2. Promote Products with TikTok Shop
TikTok isn't just about videos anymore—it's becoming a major e-commerce platform. With TikTok Shop, creators can sell directly on the app and tap into a massive audience.
Getting Started with TikTok Shop
To begin:
- Sign up for a TikTok Seller Account
- Upload your business or personal documents for verification
- Once approved, you can link your shop to your TikTok profile
This allows users to purchase items without leaving the app, making sales faster and smoother.
Selling Through Livestreams and Videos
What makes TikTok Shop powerful is its live selling features:
- Host live streams to demo products and interact with viewers
- Create shoppable videos that drive instant purchases
- Set up a Shop page on your profile to showcase all your items
If you're already using Shopify, you can integrate it directly with TikTok for easy inventory and order management.
"After moving my focus from Instagram to TikTok, my weekly orders went from 2 to over 100 just by using TikTok LIVE." – Dasha Derkach, Founder of Enchanted Scrunch
3. Get Paid for Sponsored Posts
Brand collaborations are one of the most profitable TikTok monetization strategies. They allow creators to earn big while doing what they love—creating content.
How to Land Brand Partnerships
The best place to start is the TikTok Creator Marketplace:
- Display your profile, stats, and audience insights
- Make it easy for brands to find and reach out to you
- Proactively pitch brands in your niche with content ideas that align with their messaging
The key to success? Keep it authentic. Brands love creators who bring real personality and creativity to their sponsored content.
Pricing Your Influence for Sponsored Content
Setting the right price for a brand collaboration can be challenging. Your rates depend on:
- Your follower count
- Engagement rates (likes, comments, shares)
- How closely your audience matches the brand's goals
Some TikTokers make between $200 to $20,000 for a single sponsored video—depending on the size of their following and the campaign's scope.
Creating Authentic Sponsored Content
Sponsored videos work best when they feel real. Here's how to keep it effective:
- Blend the brand's message naturally with your own style
- Keep your tone authentic and entertaining
- Be transparent with your audience to build trust
When done right, sponsored content boosts your income without alienating your followers.
4. Offer Shoutouts and Personalized Videos
Connect with your fans by selling custom shoutouts. This can be a lucrative way to monetize your following without requiring much additional effort.
5. Use TikTok Series to Sell Premium Content
Upload exclusive videos your followers can purchase. This feature lets you create paywalled content for your most dedicated fans.
6. Start TikTok Live Subscriptions
Let your audience support you through paid live streams. Live streaming is a powerful tool on TikTok—not just for engagement, but also for income.
Key Stats for Live Streaming in 2025
- 1 in 5 TikTok users watch live content
- 62% of viewers tune in to lives daily
- 50% of users have bought something after watching a TikTok live
To earn through TikTok Live, build a loyal fanbase, go live regularly, and engage with your audience in real-time.
"TikTok's live streaming capabilities have become an increasingly lucrative avenue for creators to monetize their content."
7. Become a TikTok Consultant
Share your experience and help others grow their accounts. As you build expertise on the platform, you can offer coaching or consultation services.
8. Sell Merchandise and Digital Products
Another smart way to earn is by offering TikTok-branded merch or digital products.
Using Print-on-Demand Services
You can design and sell t-shirts, tote bags, or mugs with platforms like:
- Merch by Amazon
- Printful
- Teemill
They take care of inventory and shipping, so you can focus on content creation. Matching your merch with your personal brand also strengthens fan loyalty.
Promoting Digital Products
Digital products are a great way to monetize your knowledge or creativity. You can sell:
- Templates
- E-books
- Tutorials
- Presets or toolkits
Though TikTok doesn't allow direct product sales, you can use your videos to promote and link to your store, landing page, or bio link.
9. Use Affiliate Marketing
Promote products and earn a commission for every sale made through your unique links.
10. Join the TikTok Creator Fund
The Creator Fund is another way to earn money directly from TikTok based on your video performance.
11. Collect Tips During Live Sessions
Enable viewers to send you virtual gifts during live streams that can be converted to real money.
12. Create a Subscription Service
Offer exclusive content to subscribers who pay a monthly fee for special access.
13. Drive Traffic to Monetized Platforms
Use TikTok to funnel followers to your YouTube, blog, or other platforms where you have additional monetization set up.
Building Multiple Revenue Streams for Long-Term Success
Savvy creators don't rely on just one method—they diversify. Here's how:
- Creator Rewards Program: Earn based on video performance
- TikTok LIVE: Receive virtual gifts that convert to cash
- Brand Partnerships: Collaborate for sponsored content
- Merchandise & Digital Products: Sell to loyal fans
- TikTok Shop: List physical products directly in the app
- Affiliate Marketing: Promote products and earn a commission
Things to Note
- You need 10,000 followers and 100,000 views in 30 days to join the Creator Rewards Program
- Available in the U.S., U.K., Germany, Japan, South Korea, France, and Brazil
- TikTok takes a 50% cut of live gift earnings
- Minimum $100 balance needed to cash out
"Diversifying your income sources is the key to creating a sustainable TikTok career. It shields you from changes in the algorithm and helps maximize your earnings."
Why Now Is the Best Time to Monetize TikTok
TikTok is no longer just a platform for fun videos—it's a powerful income-generating tool. With new features rolling out, such as the TikTok Creator Rewards Program (launched in 2024), creators have more chances than ever to earn.
By staying updated on TikTok's latest features and exploring multiple ways to monetize, you can maximize your income potential in 2025 and beyond.
Conclusion: A Bright Future for TikTok Creators
TikTok's blend of high engagement and low production costs makes it a goldmine for content creators. Whether you're selling merch, streaming live, or working with brands, there are plenty of ways to monetize in 2025.
Those who stay creative, consistent, and connected to their audience will thrive.
To succeed on TikTok, you need:
- Hard work
- Creativity
- A solid understanding of how TikTok works
If you're up for the challenge, the rewards can be huge—and long-lasting. Start implementing these strategies today, and you could be the next TikTok success story.
Frequently Asked Questions About Making Money on TikTok
How many followers do I need to make money on TikTok?
For most official TikTok monetization programs, you need at least 10,000 followers and 100,000 video views in the last 30 days. However, you can start monetizing with fewer followers through affiliate marketing, selling digital products, or offering services.
How much money can you make on TikTok with 10,000 followers?
With 10,000 followers, you can potentially earn $500-$1,500 per sponsored post depending on your engagement rate and niche. Through the Creator Rewards Program, you might earn $40-$80 per million qualified views.
Is TikTok Shop available in all countries?
No, TikTok Shop is currently available in select markets including the United States, United Kingdom, and several Asian countries. TikTok continues to expand this feature to new regions throughout 2025.
What's the difference between the Creator Fund and Creator Rewards Program?
The Creator Rewards Program replaced the Creator Fund in 2024 and offers higher payouts ($0.40-$1.00 per 1,000 views vs. $0.02-$0.04). It focuses on rewarding original content that's at least 1 minute long and has strict eligibility requirements.
Do I need to pay taxes on TikTok earnings?
Yes, income earned through TikTok is taxable in most countries. You should report all earnings from sponsorships, Creator Rewards Program, gifts, and merchandise sales on your tax return.
How often does TikTok pay creators?
For the Creator Rewards Program, TikTok processes payments monthly when your balance reaches the $100 minimum threshold. Brand deals and affiliate marketing payments follow their own schedules set by the companies you work with.
Can I monetize my TikTok videos if I use copyrighted music?
Videos containing copyrighted music may be ineligible for the Creator Rewards Program. For sponsored content and other monetization methods, using copyrighted music could result in your video being muted or removed, affecting your earning potential.
What types of content perform best for monetization?
Educational content, tutorials, product reviews, and niche-specific videos tend to monetize well. Content that solves problems or teaches skills often attracts higher-paying brand deals and achieves better engagement rates.
How do I withdraw money from TikTok?
You can withdraw funds from your TikTok Creator account via PayPal, direct bank transfer, or other payment methods depending on your region. Withdrawals are typically processed within 3-5 business days after request.
Can I use multiple monetization methods simultaneously?
Yes! The most successful TikTok creators use multiple revenue streams simultaneously. You can combine the Creator Rewards Program with affiliate marketing, merchandise sales, and brand deals for maximum income potential.
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